College of Arts and Sciences
Overview
Target Audience
Prospective Students, Current Students, Community Members, Donors, and Faculty/Staff members.
Problem
Attention spans in the online world are a very precious commodity. The previous FSU College of Arts & Sciences website suffers from information bloat and lack of curb appeal. Prospective students and other users alike are unlikely to put for the effort required to engage with the website.
Value Proposition
By rethinking content in the mindset of the main user types as identified by our research. We were able to redesign the web experience of FSU College of Arts & Sciences, increasing visual impact, ease of use, and user engagement. Through periodic updates of news items, stories and events we are able to more closely integrate the experience into students’ everyday life and make a more significant connection to the community.
Stories
Working with a professional copywriter, in-depth stories were created for a recurring connection with the target audience.
Events
An events page to showcase the current events within the college.
