Primary audience is males from age 16 to early 30s. The secondary audience is females from age 16 to early 30s.
A glance might be the longest time a use can devote to the app while driving. Information architecture and hierarchy are the most important factors when designing this experience. It’s also important to consider the gameification to aspect to keep users reporting prices and verifying correct information.
Create an App interface that is intuitive and expands on the GasBuddy premise which is to place the power of technology in the consumers hands and enable an informed decision which benefits the world as a whole. And to do this through gameification.
The Gasbuddy rebrand applied to stationary and other touch points of the brand.